2 MINI world premieres and BMW Neue Klasse Vision Vehicles at the Mondial de l’Auto Paris 2024

The BMW Group continues to implement its successful product strategy consistently.

Parallel to the market launch of the new BMW 1 Series, the new BMW X3, and the new BMW M5, the BMW Group will present the next steps in its unchanged product strategy at the Mondial de l’Auto Paris 2024. The focus is on the world premieres of the first all-electric MINI John Cooper Works (JCW) models and the first joint motor show appearance of the latest concept studies of the BMW Neue Klasse, which will go into series production in 2025.

The new all-electric MINI John Cooper Works models

With the world premiere of the all-electric MINI John Cooper Works Electric and the MINI John Cooper Works Aceman, the brand’s long racing history is transferred to the here and now with innovative power. The two models effortlessly transfer motorsport expertise from the race track to the road. In addition to the exclusive, sporty design and optimised aerodynamic driving characteristics, MINI fans can also look forward to the brand’s hallmark agile handling.

The roll-out of electrification to the John Cooper Works brand within MINI transmits another strong signal on how the BMW Group is committed to electric driving as a strategic direction. At the same time, the Mondial de l’Auto Paris 2024 marks the ideal starting point for intensified communication in the further ramp-up for BMW Neue Klasse.

BMW will launch its first hydrogen-powered production model in 2028.

After successfully testing the BMW iX5 Hydrogen pilot fleet worldwide, the BMW Group is now preparing for series production of vehicles with hydrogen drive systems in 2028. Hydrogen is recognized as a promising energy carrier of the future, acting as an effective storage medium for renewable energy sources, helping to balance supply and demand, and enabling a more stable and reliable integration of renewables into the energy grid.

The BMW Group is showing the complete all-electric BMW and MINI product portfolio at Mondial de l’Auto Paris 2024.

This portfolio consists of more than 15 models, which cover all major market segments. The motor show presentation is rounded off with the electric two-wheelers from BMW Motorrad for urban areas. The BMW Group stand at Mondial de l’Automobile Paris 2024 covers an area of 1,300 square metres.

The fair is open to trade visitors on 14 October and to the general public from 15 to 20 October 2024.