BMW Motorräder


100 years of BMW Motorrad: Anniversary exhibition at the BMW Museum in Munich.

The first BMW motorbike, the BMW R 32, was presented at the Berlin Motor Show in 1923. One hundred years later, BMW Motorrad is celebrating its success story with an anniversary exhibition at the BMW Museum in Munich. The exhibition opens on May 12th and takes visitors on a journey into the fascinating world of motorbikes.

More than 55 original motorbikes from ten decades are on display in the world-famous museum bowl. Five exhibition levels invite visitors to discover the world of BMW motorbikes. They are dedicated to the most famous BMW Motorrad designers, the different customer interests, the most interesting motorbike pairings as well as special model parades. A separate platform will also showcase special treasures from the BMW Group Classic’s historic vehicle collection for the first time.
The exhibits aptly describe the development of the BMW Motorrad brand. By means of tanks, seats, lights, rider helmets, frames and smaller technical details, exciting lines of development are drawn from the past to the present. Special aspects such as motor sports, electromobility, research & development as well as advertising are given just as much space as the so-called authority vehicles, which have been exported to more than 110 countries to date.

The concept of the anniversary exhibition is based on the principle of motorbike pairings in its wide-ranging content: A current vehicle is juxtaposed with a historical one. This results in many interesting juxtapositions on the topics of innovations, super sports, sidecars, full fairings or urban mobility.

Interactive stations invite visitors to actively participate in the exhibition. A photo station creates lasting memories, while guests can recreate the driving experience of the premium vehicles on two original BMW motorbikes. Visitors can take a seat at the handlebars of a BMW R 25 from the 1950s and on a current BMW S 1000 RR.

A highlight of the exhibition is the parade of fascinating BMW R 18s, presented in different model variants. This also applies to the fully disguised models from the likes of a BMW K1 and BMW R 1250 RT. The final highlight is the BMW Motorrad VISION NEXT 100 vision vehicle, known since 2016, which provides a glimpse into the future of motorbikes.

The permanent exhibition offers even more BMW Motorrad. Since its reopening in 2008, the BMW Museum has dedicated around ten rooms and stations to the history of BMW motorbikes.