MINI shows what a completely new vehicle concept can look like in the premium small car segment. The all-electric MINI Concept Aceman impresses with characteristic details, modern design elements and a typical MINI twist.
Munich. The new MINI family is taking shape. The British brand presents the MINI Concept Aceman, an initial preview of its future model generation’s new design. In this concept car we can see design-based and technological innovations from MINI that outline the brand-typical driving pleasure of the future.
“The MINI Concept Aceman provides an initial glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” says Stefanie Wurst, Head of the MINI Brand. “This concept car reflects how MINI is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint.”
Along with the clear and reduced exterior and interior design, the holistic user experience of light, movement, interaction and sound also combine to define this style. Surfaces constructed from knitted recycled textile with fresh colour contrasts combine with seamless digital controls with a new OLED display as the central interface. This all creates a unique interior experience that remains unmistakably MINI.
Everything about the appearance of MINI Concept Aceman expresses agility and a self-confident presence. This merges distinctive features of the brand’s two most successful models, the MINI Cooper and the MINI Countryman, to create a modern interpretation of a crossover model.
The MINI Concept Aceman will be publicly presented for the first time at the world’s largest gaming event, gamescom 2022, in Cologne. The event starts on the evening of 23 August 2022, with the grand gamescom opening show Opening Night Live.Learn more